PR News — Walden PR Blog

A Legal and PR Case Study: Global Pandemic

In this post, I talk about my opinions regarding the public relations response to the recent global pandemic.

PR News, Crisis Mgmt Case Study, PR OpinionsGina BooneMarch 25, 2020Walden PR, Global pandemic, Public relations response to outbreaks, Public Relations opinions, Crisis Communications, crisis case study, Crisis Management, Crisis PR

PR Review: Forever 21's Partnership With Diet Bars

Forever 21 was recently found in the hot spot after users found Atkins diet bars in their orders. Read my thoughts on this situation from a PR perspective!

PR Opinions, PR News, Crisis Mgmt Case StudyGina BooneAugust 5, 2019Walden PR, crisis case study, forever 21, atkins diet bars, Public Relations

Build-A-Bear: When Bad Publicity Is Good Publicity

Build-A-Bear is a great example of when bad publicity is good publicity. In this post I talk about how Build-A-Bear turned around their crisis issue with their ‘pay your age’ promotion.

PR News, Crisis Mgmt Case StudyGina BooneAugust 8, 2018Crisis Communications, Build-A-Bear

Crisis Comms: United Airlines Is At It Again

United Airlines is back in the news after Dua Lipa’s sister was ignored by cabin crew due to her peanut allergy. In this post, we talk about this controversy.

PR News, Crisis Mgmt Case StudyGina BooneJuly 27, 2018Crisis Communications, United Airlines, Dua Lipa

Will IGTV Be A Problem For YouTube?

IGTV is the new kid on the block, but is it just another PR ploy? Will it be able to stand up to YouTube?

PR NewsGina BooneJuly 5, 2018IGTV, Social Media, PR, Walden PR