Walden PR Blog

Are False Copyright Strikes On YouTube Bad For Publicity?

In this post, I explore the question of whether false copyright strikes on YouTube are bad for publicity.

PR OpinionsGina BooneSeptember 14, 2020Walden PR, YouTube PR, Public Relations, False Copyright Strikes

Legal and PR Case Study: Apple v. Epic Games

Epic Games is trying to bring Apple into a lawsuit after Fortnite was kicked off Apple’s App Store. But what would that lawsuit look like? What claims will be made? Was this good PR strategy? I explore those questions in this article.

Crisis Strategy Brief, Crisis Mgmt Case StudyGina BooneAugust 14, 2020Walden PR, legal, PR, Public Relations, antitrust, gaming, Epic Games, Apple lawsuit, Epic Games lawsuit

A Legal and PR Case Study: Global Pandemic

In this post, I talk about my opinions regarding the public relations response to the recent global pandemic.

PR News, Crisis Mgmt Case Study, PR OpinionsGina BooneMarch 25, 2020Walden PR, Global pandemic, Public relations response to outbreaks, Public Relations opinions, Crisis Communications, crisis case study, Crisis Management, Crisis PR

Did Jaclyn Hill Come Back Too Early?

Jaclyn Hill recently made a video titled, “Where I’ve Been”. However, was this comeback too early? Find out my thoughts in this post!

PR Opinions, Crisis Mgmt Case Study, YouTube PRGina BooneAugust 12, 2019Walden PR, Crisis PR, crisis case study, Crisis Communications, Crisis Management, Crisis communications consultant, Jaclyn Cosmetics, Jaclyn Hill

PR Review: Forever 21's Partnership With Diet Bars

Forever 21 was recently found in the hot spot after users found Atkins diet bars in their orders. Read my thoughts on this situation from a PR perspective!

PR Opinions, PR News, Crisis Mgmt Case StudyGina BooneAugust 5, 2019Walden PR, crisis case study, forever 21, atkins diet bars, Public Relations

Crisis Review: Boeing and the 737 MAX Jets

Boeing’s biggest scandal, the 737 MAX jets, is now a crisis communications case study. In this post, I share my thoughts about their response.

PR Opinions, Crisis Mgmt Case StudyGina BooneJuly 29, 2019Boeing, 737 MAX Jets, Walden PR, Crisis PR, Crisis Communications, Crisis Management

Jaclyn Cosmetics And Legal Ramifications

Let’s talk about Jaclyn Cosmetics and the legal ramifications she might be facing…

PR OpinionsGina BooneJuly 22, 2019Walden PR, Jaclyn Cosmetics, Crisis PR, Crisis Communications, Crisis Management, Legal Advice

PR Strategy Brief: Grav3YardGirl 3.0

Bunny, a.k.a grav3yardgirl has seen a decrease in her YouTube channel. In this post, I give my suggestions on how I would try to help her as a public relations professional.

PR Strategy Brief, PR OpinionsGina BooneJuly 15, 2019PR Strategy, Walden PR, grav3yardgirl

From The Consultant: 4 Things A PR Professional Should Know About Crisis Management

Crisis communications is exciting but not all public relations professionals know what to do when crisis strikes. Here are 4 important things a PR professional should know about crisis management.

PR Opinions, PR TipsGina BooneJuly 8, 2019Crisis PR, Crisis Communications, Crisis Management, Walden PR, PR consultant, Crisis communications consultant

PR Strategy Brief: Uber Helicopter Rides In NYC

Uber Copter is planning to make its landing in July 2019, but can the company overcome negative press? Read my strategy recommendations in this post!

PR Strategy Brief, PR OpinionsGina BooneJuly 1, 2019Walden PR, PR Strategy, Public Relations, Uber Copter

What Lawyers Can Learn About Crisis Communications & Risk

Public relations and lawyers are often needed when it comes to crisis management. In this post, I give my opinions and tips on how lawyers can mitigate risks from a crisis communications perspective.

PR OpinionsGina BooneJune 24, 2019PR Opinions, Crisis Management, Lawyers, Walden PR, Crisis Communications

Crisis Strategy Brief: Jaclyn Cosmetics and the Apoca-lipstick

Crisis communications for cosmetics can be extremely intricate. In this post, I give what my recommendations would’ve been in regards to the Jaclyn Cosmetics crisis communications case study.

Crisis Strategy Brief, Crisis Mgmt Case StudyGina BooneJune 16, 2019Crisis PR, Crisis Communications, Crisis Management, Walden PR, Jaclyn Cosmetics, crisis case study

Crisis Strategy Rundown: James Charles

I finally talk about the recent James Charles situation and talk about whether his public relations crisis management strategy worked.

PR Opinions, Crisis Mgmt Case StudyGina BooneJune 9, 2019Crisis PR, Crisis Communications, Crisis Management, Walden PR, James Charles scandal, James Charles, Jeffree Star Cosmetics

Why Dote Needs A Better Crisis Strategy

Dote has been busy with a public relations/crisis management strategy, but has it really worked for them? I give my opinions in this post!

PR Opinions, Crisis Mgmt Case StudyGina BooneJune 2, 2019Crisis PR, Crisis Communications, Crisis Management, Walden PR, Dote, Dote scandal

Crisis Strategy Brief: Nike and Alysia Montano

Alysia Montaño did an opinion piece with the New York Times on pregnant athletes, calling out Nike. Read about my recommendations on what Nike should do next.

Crisis Strategy BriefGina BooneMay 26, 2019Crisis PR, Crisis Communications, Crisis Management, Walden PR, Nike, Nike pregnancy response, alysia montano

Apology Analysis: James Charles

James Charles has been riddled with scandals for a few weeks, but there’s something we can learn from his apology in regards to crisis communications. In this post, I break it down.

Apology Analysis, PR OpinionsGina BooneMay 19, 2019apology analysis, James Charles, James Charles scandal, Crisis PR, Crisis Management, Crisis Communications, Walden PR

Crisis Strategy Brief: Dote Finds Itself In Hot Water

Dote found itself in hot water after YouTube channels call them out on diversity issues. Read this crisis strategy brief to find out how I would’ve handled the situation.

Crisis Strategy BriefGina BooneMay 12, 2019Crisis PR, Crisis Communications, Crisis Management, Dote scandal, Walden PR

Cancel Culture and Crisis Management

Cancel culture is a huge phenomenon on social media and contributes to the downfall of a lot of companies and people. In this post, I discuss the relationship between it and crisis management.

PR OpinionsGina BooneApril 28, 2019Walden PR, Crisis PR, Crisis Communications, Cancel Culture, Crisis Management

Crisis Strategy Brief: Mario Badescu

In 2014, Mario Badescu was hit with some serious charges. In this crisis strategy brief, I breakdown the whole case.

Crisis Mgmt Case Study, Crisis Strategy BriefGina BooneApril 14, 2019Walden PR, Crisis PR, Mario Badescu, Crisis Communications

Crisis Strategy Brief: Burlington Caught Allegedly Selling Expired Jeffree Star Cosmetics

Burlington is in hot water after a small scandal erupted on social media recently involving Jeffree Star. In this post, I give my crisis communications recommendations on the situation.

PR Opinions, Crisis Mgmt Case Study, Crisis Strategy BriefGina BooneApril 10, 2019Burlington, Jeffree Star Cosmetics, Crisis PR, Walden PR