Walden PR Blog

Are Consumers Immune to Crisis Communications?

Crisis communications is changing rapidly as we see technology and the internet faced with problems. However, are consumers now immune to crisis management strategies?

PR OpinionsGina BooneApril 7, 2019Crisis PR, Crisis Communications, Walden PR

Crisis Communications: IPhone's Privacy Ad

In this post, I review Apple’s iPhone privacy ad and how it may actually hurt them rather than help them in crisis communications

PR OpinionsGina BooneMarch 31, 2019Crisis Communications, Crisis PR, Walden PR

The 2020 Democratic Party Candidates Need A Crisis Plan

With Senator Cory Booker announcing his run for president, I dive into why the 2020 democratic party candidates need a crisis plan.

PR OpinionsGina BooneFebruary 1, 20192020 election, Cory Booker, Crisis PR, Crisis Communications

Crisis Strategy Brief: Kevin Hart Steps Down From Hosting 2019 Oscars

Kevin Hart recently announced that he is stepping down from hosting the 2019 Oscars. In this post I talk about this crisis situation and give my recommendations on what he should do.

Crisis Strategy BriefGina BooneDecember 7, 2018Crisis Communications, Kevin Hart, OScars 2019, Crisis PR, Walden PR

Crisis Strategy Brief: ColourPop & Lemonhead LA

In this post, we talk about ColourPop and Lemonhead LA’s run in and I give my PR recommendations.

Crisis Strategy BriefGina BooneNovember 22, 2018Crisis Communications, Lemonhead LA, ColourPop, Walden PR

How Public Relations And Law Go Together

In this post, I dive deep into Brett Kavanaugh and how public relations and law go together.

PR OpinionsGina BooneOctober 2, 2018Crisis Communications, Litigation, Walden PR, PR

Is The Netflix Documentary Free PR For Marlena Stell & Makeup Geek?

In this post, I address sentiment in the beauty community regarding Marlena Stell & Makeup Geek and whether the Netflix documentary is free PR for her.

PR OpinionsGina BooneSeptember 26, 2018Public Relations, PR, Walden PR, Marlena Stell, Makeup Geek, Beauty Public Relations

PR Strategy Brief: RYSE UP App

In this post, I start a new series called, PR Strategy Brief. This week I dive into the RYSE UP App an give my public relations recommendations.

PR Strategy BriefGina BooneSeptember 11, 2018Walden PR, PR Strategy, Ryse Up App

YouTube PR: Why Regular PR Strategies Don't Work For Scandals

In this post I cover the beauty YouTuber drama and why regular PR strategies don’t work for scandals and crisis communications.

YouTube PRGina BooneAugust 28, 2018Walden PR, YouTube PR, Crisis Communications, Gabriel Zamora, Laura Lee, Manny MUA

What Public Relations Professionals Need To Know About Working With Influencers

Influencers are here to stay and public relations professionals need to know how to interact with them. In this post, I cover what public relations professionals need to know about working with influencers.

PR TipsGina BooneAugust 22, 2018influencers, Walden PR, Working with influencers

There Should Be More Diversity In Public Relations & Litigation

Public Relations and litigation fields are in need of diversity now more than ever. Read why it’s so important to have diverse voices in the decision-making process.

PR OpinionsGina BooneAugust 15, 2018PR, Walden PR, Diversity in public relations, diversity in litigation

Build-A-Bear: When Bad Publicity Is Good Publicity

Build-A-Bear is a great example of when bad publicity is good publicity. In this post I talk about how Build-A-Bear turned around their crisis issue with their ‘pay your age’ promotion.

PR News, Crisis Mgmt Case StudyGina BooneAugust 8, 2018Crisis Communications, Build-A-Bear

Starbucks Needs A New PR Strategy

Starbucks needs a new PR strategy and I want to help solve it. Read about my recommendations for what Starbucks can do to improve awareness.

PR OpinionsGina BooneJuly 30, 2018Crisis Communications, PR Strategy, Starbucks

Crisis Comms: United Airlines Is At It Again

United Airlines is back in the news after Dua Lipa’s sister was ignored by cabin crew due to her peanut allergy. In this post, we talk about this controversy.

YouTube PR: How YouTubers Can Be Their Own Publicist

For this post, I’m sharing my public relations tips to help YouTubers be their own publicist.

YouTube PRGina BooneJuly 25, 2018Crisis Communications, YouTube PR, Walden PR

YouTube PR: Legal Advice About TanaCon

In this post, I share a video about your legal rights regarding TanaCon.

YouTube PRGina BooneJuly 18, 2018Legal Advice, Crisis Communications, tanacon, Walden PR

Things To Think About When Doing Luxury PR For Smaller Brands

Luxury PR can be exciting but in this post, we’re going to talk about some things you may want to think about when working for smaller brands.

PR TipsGina BooneJuly 11, 2018luxury PR, brands, Walden PR

Will IGTV Be A Problem For YouTube?

IGTV is the new kid on the block, but is it just another PR ploy? Will it be able to stand up to YouTube?

PR NewsGina BooneJuly 5, 2018IGTV, Social Media, PR, Walden PR

YouTube PR: TanaCon And What PR Pros Can Learn

A PR professional breaks down what went wrong with TanaCon and how we can learn from it.

Crisis Strategy Brief: Logan Paul

Logan Paul came under fire at the beginning of 2018. Could good PR save him or does he need a total PR makeover?